Top Response Determines My Next Upload Pewdiepie

For 14 or so years, I take been making a living building some of the largest audiences on the YouTube platform. I've seen a lot of videos and channels.

What I always find the most interesting, though, is that even after all of the time I've spent, all of the videos I've watched, all of the papers I've written here on Tubefilter, all of the conversations I've had with other strategists, all of the information analyses and spreadsheets and reports that I've presented–in that location are still new things to notice, analyze, dissect, and share.

At my agency Little Monster , we've been spending a lot of time recently thinking about macro programming strategies on YouTube. What we've boiled it downwards to is that YouTube channels use i of iv typical growth strategies:

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1. Mass Upload
2. Search / Utility
3. Dwelling house Run Game
4. The Footling Monster Method

You tin see each of these strategies represented in the top 100 near viewed channels on YouTube each month, and all have pros and cons.

I'yard going to lay out for yous the foundation of each strategy, why it works, how and where it can neglect, and the best practices required for each to succeed.

STRATEGY #one: Mass Upload

The T-Serial Channel

The Mass Upload strategy is exactly what information technology sounds like (and the antithesis of the Fiddling Monster Method…but more on that later). Within this strategy, a channel is non trying to maximize every upload, they're trying to maximize upload- ing . In short, the mass-uploader is placing as many bets (videos) on the board as possible. The basic proffer is more videos should equal more views. And it's non necessarily wrong .

Of the summit 10 almost viewed channels in the last 30 days as of this publication, according to Gospel Stats, four of them, including the top two near viewed channels, T-Serial and Set-India , have more xv,000 videos uploaded. Twenty-three channels in the acme 100 accept uploaded more than 10,000 videos, and 43 channels have uploaded more than 1,000 videos (YouTube Shorts channels excluded).

This strategy is largely employed by media companies with large libraries of content, and it would be hard to imagine an contained creator being able to pursue this strategy in a sustainable way. Notwithstanding, information technology's not impossible.

Take gamers, for instance. A little back-of-the-napkin math would indicate that if a gamer was able to upload 10 clips a mean solar day, they would be able to get to 10,000 uploads over the form of nearly three years.

Large media organizations don't have this problem. They tin use the mass upload strategy to generate billions of monthly views, and when they practise, at that place are a few high-level all-time practices essential to success.

First and foremost, for this strategy to work, a channel must recognize that what they are really building is a content library . This library volition primarily thrive on:

1.i Content Quality

The word "quality" is subjective here, but let'south be honest: content farms typically mass-produce garbage videos and rarely succeed in the long run.

5-Minute Crafts monthly YouTube Views from Jan 2019 to May 2021.

On the other hand, the aqueduct T-Series and similar brands succeed not just because of the volume of their library, but besides the quality of the content therein. Just eyeballing on a cost-per-minute comparison, the videos being distributed on the T-Serial channel probably toll 10x your average YouTube video or more.

The importance of this can not be understated. They are not just pumping out hot garbage on a plate. These are often music videos, moving picture trailers, or clips from TV shows and movies produced direct out of Bollywood that viewers are looking for .

That last chip is vital to the success of the Mass Upload strategy. If viewers are not looking for the type of content being mass produced, there's a low likelihood of success with mass-uploading. Movieclips works because hundreds of millions of people are looking for these videos on a monthly basis.

Recent videos from Fandango'southward Movieclips

1.2. Never Boring Down

Once a channel has begun to move toward mass uploading, growth is predicated on keeping a mass-upload pace or accelerating. Constantly calculation to the library means that the channel will constantly create new opportunities to be recommended to viewers by YouTube.

Most of these uploads will not generate views in the long run. Some content will get a second wind and spike for one reason or another. But every at present and then a mass-uploaded video volition crank out millions of views a 24-hour interval, every day, for years.

This is where the Mass Upload strategy pays off.

By having many thousands of videos in the channel library, the mass uploader does not need every video to generate thousands or millions of views on a daily basis in perpetuity. They only need a few to intermission through.

1.iii. Thumbnails and Metadata

Mass Upload channels depend largely on their library to drive viewership (every bit opposed to the success of each new upload). Despite having nearly 200 million subscribers, a new video on T-Series rarely breaks 100,000 views. The vast majority of their three to 4 BILLION monthly views are coming from their library of past uploads (videos older than 30-ninety days).

In social club for these videos to practice well over fourth dimension and be consistently recommended in YouTube's main arteries (suggested, browse/homepage, and search) they demand thumbnails that accurately stand for the video, and metadata that is articulate and so that people tin find what they are looking for.

In a recent Creator Insider video, YouTube stated that the recommendation organization "finds videos for viewers, not viewers for videos."

Then, in order for YouTube to observe your video for a viewer, the content must be doing a good chore of satisfying the viewers who have already clicked on it. Thus, the importance of accuracy. When YouTube sees viewers are finding what they are looking for in your video the recommendation organization volition continue to serve that video to similar viewers; or viewers looking for that affair.

Please note that yous do not need a master's in YouTube "SEO" to succeed here. There's no amount or "underground sauce" of keywords that volition help yous rank here. Those days are LONG gone. What matters is:

1. Viewer satisfaction: Did you deliver on your promise? Did people hang out and keep watching?
2. Click through rate: You can't satisfy viewers if they don't click.
3. Accuracy: You likely won't "rank" for a term or topic if the audience and/or the recommendation organization believe your video thumbnail or title is misleading.

Mass Upload channels do non need a highly engaged audition to succeed, and may in fact be some of the least engaged with channels given how few views new uploads receive. This strategy is about existence everything to everyone (Walmart), instead of being a specific thing to a specific audition (Tiffany's). The play here is to simply inundation the zone with endless uploads as fast as possible. Become fast, and accurately portray the videos in your thumbnails and metadata and you lot can succeed.

STRATEGY two: "Search" & The Utility Channel

A "Utility Channel" is how we at Little Monster refer to a channel whose viewership is largely driven by directly informational value to the intended audition. These are essentially channels that brand videos where the viewer is at that place to receive specific information.

This type of video is the second virtually sought subsequently backside amusement. In the September 2018 whitepaper YouTube Needs: Understanding User's Motivations to Watch Videos on Mobile Devices , Google reported that of the 432 viewers they studied, 30.seven% of the visits were reported as "to obtain information."

Huge audiences tin be built here, but information technology's difficult. Permit'due south accept for example Khan Academy, whose viewership has lilliputian to do with how frequently they post, or the quality of any individual video. Khan Academy's viewership has far more to do with when people are in schoolhouse and looking for specific information on the classes they are taking. Annotation how their viewership thrives when class is in session, and plummets over the summer and over the holidays:

Khan University's monthly YouTube views from Jan 2020 to May 20201.

While this is a blueprint that generally seems to be true for like educational or curriculum-based channels, other types of utility channels experience a strikingly similar need vs. viewership correlation.

Permit's take a motorcar review channel, Redline Reviews . This channel regularly releases videos reviewing various cars, and their viewership tin can swing past as much equally 300% upload to upload.

These 2 videos released within a few days of each other:

2 videos from Redline Reviews

What'south driving (pardon the pun) the viewership here is the need for information on a specific car. There are far more than people interested in a brand-new model of car and in the price range of a Volkswagen ($32,000) than in the market for a motorcar that has been around for a long fourth dimension and in the price range of a BMW ($45,000).

Another blazon of aqueduct that we at Little Monster telephone call a utility channel are recipe channels. The viewership here is predicated on a potential viewer's demand to know how to make the food item existence advertised in the thumbnail and championship. Over again, we still see desultory viewership ranging from a few thousand views, to tens of thousands of views. As an example, here'southward what the viewership on BuzzFeed'southward Tasty  looks like over 24 recent uploads:

Videos from Buzzfeed's Tasty Aqueduct

What these channels all have in common is that viewership is largely based on a potential viewer's interest in the topic of the video. The viewer chooses to watch or non watch based on that particular video's specific relevancy to them.

I've written and spoken extensively almost the danger of having viewership be based on topicality previously. That said, in curt, what this type of programming strategy leads to is unpredictable viewership, large swaths of your audition becoming less likely to exist served your videos over fourth dimension, and ultimately a mass upload strategy.

This leads to a mass upload strategy considering that is the best way to succeed when you are a utility channel. This is truthful because the more videos you have that could potentially be relevant to a viewer, the more than likely you are to gain viewership. The adding is simple considering if you want to grow as a utility channel, the more topics you comprehend (videos) the more potential viewership you will have. What is a library other than a utility to find the information you want?

Therefore, the aforementioned best practices that exist for Mass Upload hold true for a utility aqueduct, with a few pocket-size tweaks:

ii.1. Thumbnails

Your channel's niche largely determines the thumbnail style that is most likely to get your videos viewed. Recipe channels typically utilise glamour shots of the finished food product, car review channels utilise glamour shots of the featured car, and so on. These selections accurately represent the video, only more chiefly attach to conventions audiences have get used to and conditioned successful channels to utilize. Essentially, those channels that have come earlier you lot in a given niche have done the hard work of finding out what viewers are well-nigh likely to click on through years of trial and error.

2.ii. Being first

Utility tin can significantly benefit from existence first to do something. When the latest tech or gadget comes out, those who are able to secure early access and become videos uploaded quickly tend to outperform others who come after.

The reason for this is that if your video is one of the first to be uploaded on a given topic, information technology's a video that YouTube will already take processed the data around. This means your video, if it has decent metrics, will likely be served at the peak of Search, in Homepage feeds, and at the elevation of Suggested, every bit interest and viewership spikes on a given topic. Additionally, there'southward likely to be a small supply of videos on the specific topic of interest, and therefore your video is more likely to be put in front end of viewers rather than others.

This becomes an upward screw as the increment in views leads to higher clickthrough rates as the video generates more and more social proof in the class of views. This leads to YouTube standing to serve your video to more and more people in more and more places (assuming other factors remain relatively constant).

2.3. Specific Niche

While mass upload channels can exist far more than wide ("movies," "music," etcetera), Utility channels must discover as specific of a niche as possible. This allows for your audition to catamenia across your videos more seamlessly as your videos' close relation to each other ways they are probable to exist more relevant to the viewer.

These are the chief differences betwixt the Mass Upload strategy and utility channel strategy in regards to best practices. Even so, there's a toxicant pill in the utility channel strategy.

The pill is that viewership is based on the viewer's interest in a topic, which makes it extremely difficult to build a sizable audition. This is truthful considering it's unlikely that the people you lot get to watch 1 of your videos will want to watch many (or any) of your other videos, because they're just watching based on the value they can exit of the initial video they clicked on, or their interest in the topic of a specific video in the kickoff place.

The audition is non in that location for you the creator, the style of the content, or the format of the evidence or video.

For example, look at these screen grabs from some of the top search results for "how to brand chocolate chip cookies":

Also the different logos, these three channels are most indistinguishable from one some other in terms of personality, style, and format.

These are the three key areas where a utility channel tin distinguish itself. Focusing on developing these three areas can brand a utility channel move beyond but providing informational value, and allow them to provide "entertainment" value  or "connection" value as well.

"To connect with others" was the 3rd principal reason people came to YouTube in Google's study. This connection specifically relates to how a personality, talent, or host connects direct to their audience.

If there were a articulate, repeatable scientific discipline to creating this connection, there would exist millions more full-fourth dimension YouTubers, picture stars, and famous musicians. However, I don't think this is some mysterious X-factor that you either have or you don't. Information technology can be honed and it tin can exist leveled up through practise and training.

A common trope in our industry is "be authentic." Hell, I've said it myself when advising creators at Little Monster. But I've never heard someone actually describe what that means in applied terms or at least define it in a way that is universally applicable.

My advice would be to study the creators on YouTube that you lot or your audience connect with. What exercise they do that makes you want to spend time with them? Find what that is, and what that is about you or your talent, and double downwardly on that. Take improv classes. Exercise making videos. I'm not maxim you'll exist the next PewDiePie, Zendaya, or Cardi B, but improving your skills here can increment your chances of finding success on YouTube.

As information technology pertains to manner, that's simple and straightforward. Do people watch your videos because they really dear the unique fashion of video yous're creating? Is there something you tin do to brand your style just a smidge or 2 better than those in your vertical? If so, this can make you and your content stand out amid the sea of competitors.

The lovely affair about style is that information technology's far less subjective than connexion, there are far more than resources to brand yourself meliorate at the actual art of video creation, and it doesn't take a lot to really stand out.

When speaking to Utility channels, the aspect of content creation that Fiddling Monster focuses on most is format. I've written extensively almost how a channel can distinguish itself past way of format in my Taxonomy article here on Tubefilter. I encourage you lot to read that article with an open listen, and to go along in heed that what I am proposing in that article is a methodology virtually how to create a new format, not merely ape what is already being done successfully.

What we are essentially advocating for here is moving a channel from having a Utility Aqueduct arroyo (Mass Upload) to a Footling Monster Method strategy. The reason for this is that past and big, most media companies and contained creators (who, past the way, are media companies whether they recognize it or non) will not be able to compete against the Mass Upload strategy. If you can out-upload the Mass Uploaders, by all means, give information technology a shot. But you're more likely to bankrupt yourself or fire out than overtake a channel that already has thousands of videos and is adding more than daily.

The vast bulk of this type of channel volition have to win not through quantity but through quality. Finding your footing in personality/talent, style, or format is the surest way we at Little Monster take found to do that.

STRATEGY #3: The Home Run Game

Channels that play The Home Run Game upload many different types of videos until 1 actually takes off (home run!). Once you've hit a home run, you double down on whatsoever worked, the "value suggestion" of that particular video, exist information technology format, style, personality, topic, or some combination of the four.

We meet this often in channels that take been around for a long time before suddenly exploding with growth. A few superlative examples of this are channels similar Cocomelon, PewDiePie, and MrBeast. MrBeast uploaded well over 100 videos and was active on YouTube for vi years before he reached 1,000 subscribers.

3.1. Playing The Home Run Game

This strategy can work in a few different scenarios:

• Y'all take an understanding of your channel's core value proposition simply can't actually get traction in your niche or vertical. In this scenariom it makes lots of sense to explore different styles, formats, and talent or performance styles.

For case, let's say you've congenital a decent-sized audience in the abode comeback vertical. You know your audience more often than not wants and expects you to talk about interior design. Your typical video shows y'all doing some sort of DIY project in your home.

Instead of doing the same thing in each successive upload, accept some swings at the fences. Try reacting to various clichéd themes, critiquing glory homes, remaking things in a celebrity'southward abode, go handheld instead of on a tripod, and then on.

• You have a large competitive advantage, like a brand. If you lot're a media brand, you likely have a library of content. Is there something you can practise with this library that others are non? A different format or style of video? If you're a non-media brand tin you lot leverage your access to events, celebrities, or products to become an advantage over people in this space? If and then, have these swings.

Note that if you practise hitting a domicile run here, you're going to want to move everything else you are creating to some other channel or spin this type of content out into a split up aqueduct. YouTube channels are designed for one core value proposition. Two competing shows or types of value propositions on the same channel will hurt both.

• Yous have a new channel and therefore have room to experiment with no consequences. For people starting out on YouTube this is the perfect time to try things that are outside the norm. Every minute, 20+ DAYS worth of content is uploaded to YouTube . Practise something unique to stand out in this content tsunami.

In the long run, the Domicile Run Game strategy should be considered a ways to an end, with the terminate being a solidified, clear value proposition. If a channel e'er swings for the fences with wildly unlike programming, the audience volition have no thought what to expect when YouTube serves them one of its videos.This will alienate both the audience and the recommendation systems. As a mentor once told me, you want to be dependable, just not anticipated.

The dwelling run game is not moneyball. The home run game is trying to become the Yankees on a Norwich Sea Unicorns budget.

STRATEGY #4: The Petty Monster Method

Moneyball , the 2003 volume and 2011 motion picture starring Brad Pitt and Jonah Colina, chronicles how Billy Beane took the Oakland A'due south to the playoffs in 2002 and 2003, with 1 of the lowest team salaries in the majors.

Essentially, Beane built a team by leveraging data to select and utilize players who were statistically highly likely to lead to wins through their combined impact, without relying on individual superstars.

The Little Monster Method is moneyball for YouTube channels.

We use data to create and distribute videos for our clients that are highly likely to succeed with our customer'south audience and thereby the YouTube recommendation arrangement. Like Beane, our clients' videos win considering they are analytically designed to do and then.

Our method is based on the premise that a YouTube channel should serve 1 audience a single cadre value proposition . We use the data in YouTube analytics to understand exactly what that audience is about interested in, so super-serve them what they want.

This is a 360-caste arroyo to content creation, analyzing and optimizing the:

• Value proffer of the channel
• Format of the content
• Style of the content
• Talent on screen
• Topics of videos
• Length of the content
• Thumbnail design
• Championship structure

The two most important elements in this strategy are the Value Suggestion and the format of both the channel and videos.

4.1. Value Proposition

A value proposition is essentially the answer to the question "Why does someone sentinel your videos/channel?" It tin exist a concept ("they volition be inspired"), format (information technology will exist a reaction video), style (a Wes Anderson film), personality (a specific person volition be in the video), or a topic (videos will always be virtually surfing).

The value proffer doesn't need to be universally truthful for every viewer , but it does need to exist universally true for every video . For example, if nosotros asked MrBeast's fans "Why do y'all sentinel MrBeast?" you would get a lot of different answers. However, from MrBeast's indicate of view, every video is a larger-than-life spectacle (therefore, that's the value proposition).

4.ii. Format

For MrBeast, the other elements (format, style), while important, are non appreciative to this same singularity. For example, he tin can do a Challenge video format in one video, and in the next a reaction/listicle video format.

In the video beneath, MrBeast is utilizing a very archetype Claiming video format, where iii teams are competing to win a prize. Hither, it'south a business firm:

Utilizing a completely different format (reaction/listicle) MrBeast made a video where he tips waiters and waitresses with existent gold bars:

As y'all tin can see these videos are completely different formats, but however deliver on the larger-than-life spectacle value proposition.

For MrBeast, format is less of a core necessity than for others. This is really truthful for the vast majority of "influencers." Quite oftentimes, once someone achieves influencer status, the core value suggestion has become the creator.

MKBHD is a great example of a channel that has made personality information technology's core value proposition. MKBHD's core value proposition is that you go to hang out with him. He's cool, transparent, apprehensive, engaged, excited, and unflinchingly himself. He too has some of the slickest and most stylish "tech review" videos on the platform. Unlike other tech review channels, his content doesn't attach to a singular format at this point, because information technology doesn't need to.

However, format as a cadre value proffer is key for channels similar Complex's Start We Feast, MTV'south Wild 'N Out, and Binging with Babish.

Beginning Nosotros Feast generally has two primary formats (in this case, named shows)– Hot Ones , and The Burger Prove . By and large Hot Ones outperforms The Burger Testify.

Recent videos from Circuitous'due south First Nosotros Feast Channel

On MTV'southward Wild 'N Out, the rap battles and highlights from the show boss the other types of content they've tried:

Video thumbnails from MTV'due south Wild 'n Out

And for Binging with Babish, his chief bear witness beats out the secondary show Stump Sohla regularly.

Contempo videos from Babish Culinary Universe

The reasons these secondary shows all underperform (and there are countless examples) is because they exercise not match the cadre Value Proposition of the channel fully, as these are channels that are more reliant on a viewer's interest in the format.

You may exist asking, why does this matter? What's the impairment in putting multiple value propositions or multiple formats into one channel?

The problem lies in how YouTube'due south recommendation systems are congenital and how audiences acquit. To make recommendations, the YouTube recommendation system uses:

• A viewer'south past viewing history (clicks, duration of view)
• A viewer's past engagement history (likes/comments/surveys)
• Contextual information (device, location, time of day, etc.)
• Collaborative filtering (How other like viewers have engaged with a video)
• Video stats (clickthrough rate, average view duration, user feedback)

This arrangement is designed to care for each private user independently, creating a YouTube that is customized specifically for them.

If a viewer has historically clicked on your videos regularly, watched them, and given positive feedback (implicitly, like spending a long time watching and so watching a agglomeration more of your videos, or explicitly, like filling out a survey about your video positively), YouTube will continue to serve them your videos. More chiefly, YouTube will use this data and advise your videos to similar viewers.

Now, let's say you switch up your formats or introduce a new testify concept and YouTube feeds the new format or concept to your audience…and they don't like it. They don't sentinel for very long, click "like," or get out comments…You've changed the value proposition, and YouTube is going to ding y'all for it.

This is because YouTube is incapable of deciphering between ii unlike series on a YouTube channel. The recommendation organization is built to simply sympathise if a viewer clicked, watched, and enjoyed your videos the last few times they were recommended to that viewer.

Like we run into with The Burger Show, Quarantine Workout, and Stump Sohla, audiences haven't responded with the aforementioned enthusiasm, so YouTube serves these new concepts/formats to fewer people in their audition.

Simply information technology gets worse. Because YouTube is incapable of deciphering between unlike shows on your channel, it becomes less likely to serve your audience ANY of your videos in the hereafter, including the type of video the audience initially liked. The introduction of a new value proposition is a big take chances–and from Little Monster's point of view, a bad bet.

There are billions of videos on YouTube and 500 hours' worth of content is uploaded every threescore seconds. Why should YouTube waste its time and impressions trying to decipher which specific videos from a channel a item viewer might be interested in when they could just show them any of the millions of other videos with better metics from channels the viewer has a greater probability of enjoying?

In other words, YouTube is not going to subsidize your bad bet. Their value proffer to the audience is that there is nothing in the earth equally entertaining as YouTube. If your new series doesn't back up that idea likewise as your previous series did, YouTube has to shield people from it in order to live up to their value proposition.

In addition, the impressions that could have been going to your loftier-performing videos accept been going to these new concept/format, underperforming videos–a double whammy for you and your content.

All of this causes your viewership to bleed over time, and eventually leads to "channel decay," possibly to the indicate of no return.

This is why channels that make the mistake of having multiple value propositions decline in viewership.

Don't but take my word for it–here's a graph of Babish Culinary Universe's viewership over the last 12 months. The 2nd show, Stump Sohla , first appeared on the channel in September of 2020:

Babish Culinary Universe monthly YouTube views from May 2020 to May 2021

Across value proposition and format, the other elements of a programming strategy all attach to the same principles in the Little Monster Method.

4.iii. Talent/Personality : Are we seeing high CTRs but low relative average view elapsing? If this is married to other data (like negative comments about the main person onscreen) this might be an indication of a needed shift in functioning or talent. If there are multiple different talent onscreen, is at that place one that gets more positive comments? Are there there spikes (skillful) or click off (bad) when a specific talent or grapheme is onscreen?

four.iv. Style: What style of video does your audition nearly like to watch–handheld multi-camera with quick cuts, or a locked-downward unmarried camera and slower pacing? Here we're looking at the deviation in average view duration and boilerplate percent viewed, and similar deep metrics.

4.5. Topics: Are in that location certain topics within your niche that an audience is most interested in? Are there topics they are clearly not interested in? We do this by labeling every video, averaging the viewership beyond those unlike topics, and then nosotros double downwards on the topics that generate the most interest. Ideally a channel is not using topics as a primary value proposition. When topics are your primary value proposition, your viewership is tied to things outside your control. For example, look at all of the Five Nights at Freddy's channels that don't fifty-fifty upload anymore because interest in the IP has plummeted .

iv.6. Tactical Analytics: When we expect at more tactical items in The Little Monster Method–titles, thumbnails, video length–our goal is to make the video the about "clickable," without beingness misleading. Here we're going to be analyzing things like the velocity of the video. Essentially, is the video getting more viewership in its commencement ane hour, two hours, or 10 hours than our other videos? What is information technology well-nigh the programming pick, thumbnail, and title that is causing this higher relative clickthrough rate? How many faces should we put in a thumbnail (if whatever)? Should we apply text? Are we going for a articulate value proposition as to what the video is about, creating an data gap, or teasing the viewer with our thumbnail and title combination? Do videos that fall between 17 minutes and 23 minutes on average generate the best boilerplate view elapsing for more viewership in the long run or is there a different sweetness spot in length?

four.7. Timeline & Development : We pause down content and best practices for a channel over the long run by looking at what worked at the 30-, threescore-, 90-, and 365-mean solar day mark. Combining analytics over the short- and long-term and teasing out the ofttimes subtle differences helps Lilliputian Monster create maximum impact and reach quickly and over the lifespan of a video.

At Piddling Monster, nosotros're not looking for "viral" videos or abode runs. We're looking for videos that are more likely to get on base than they are to strike out. We're using all of the data both on-platform and off-platform to make extremely well-informed decisions as to what combination of factors in strategy and tactics will lead to audience growth. We're playing moneyball, and we're winning. You should as well.

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Matt Gielen is the founder and CEO of Little Monster Media Co., a video agency specializing in production and audition development on YouTube. Founded in the summer of 2016 Little Monster has already helped dozens of clients large and small grow their audiences including MovieClips, Condé Nast, Viacom, CBSi, and NBCu. Formerly, Matt was Vice President of Programming and Audience Development at Frederator Networks where he oversaw the building of the audiences for Cartoon Hangover, Aqueduct Frederator and the Channel Frederator Network.

You lot can read more of Matt's articles on Tubefilter here, and follow Matt on Twitter.

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Source: https://www.tubefilter.com/2021/07/29/strategies-for-growing-youtube-channel-views-matt-gielen-little-monster/

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